The 30th CBE China Beauty Expo 2026

The CBE China Beauty Expo is a global business service platform for the beauty industry, having successfully hosted 29 editions to date, serving as a barometer and compass for the Chinese beauty market. The 30th CBE China Beauty Expo will take place from May 12 to 14, 2026, at the Shanghai New International Expo Center (Pudong), covering an exhibition area of 230,000 square meters. The expo includes a wide variety of categories such as skincare, color cosmetics, hair products, personal care items, maternal and baby care, perfumes, oral health products, home beauty appliances, franchising and service agencies, professional beauty products and equipment, nail care and beauty services, OEM/ODM/OBM, packaging, machinery equipment, and raw materials.

This event is set to attract more than 3,500 cosmetics manufacturers from over 40 countries and regions, showcasing over 70,000 beauty products, including new products and technological achievements. It is anticipated that over 101 countries and regions will send professionals to engage in trade discussions at the event. This annual commercial gathering is an excellent opportunity for cosmetic companies to promote themselves and establish their brand image.

During the expo, exhibitors will have the chance to highlight their latest products and technologies, while attendees will be able to experience firsthand the changes and opportunities within the industry, helping them seize new business growth opportunities. Additionally, more than 100 forums on industry technology and market trends will be held, allowing visitors to grasp the latest market developments.

The exhibition areas include: Hall W1 for skincare and personal care, Hall W2 for color cosmetics and perfume, Hall W3 and Halls W7 and W8 for makeup tools and cleaning products, while the E series halls will focus on high-end beauty and international brands. Whether you are a professional exhibitor or a general visitor, the 30th CBE China Beauty Expo is a must-attend event for all beauty industry professionals.