2025 International Licensing & Derivatives (Shenzhen) Exhibition

The 2025 International Licensing & Derivatives (Shenzhen) Exhibition will be held from April 7 to 9 at the Shenzhen World Exhibition & Convention Center (Bao'an New Hall). Co-organized by the Guangdong Toy Association and Messe Frankfurt, this exhibition fosters cross-sector innovation in traditional business and services, aiming to boost sustained growth and development in the licensing industry.

The event expects to draw over 67,000 visitors and participants from more than 70 countries and regions. More than 1,420 exhibitors will display on a 130,000 square meter area, covering various fields such as cartoon IP licensing, brand licensing, celebrity licensing, art and culture licensing, sports licensing, and derivative licensed products.

Additionally, the exhibition will feature the 37th International Toy & Hobby Fair (Shenzhen) and the 16th International Baby & Stroller Products Fair (Shenzhen). The exhibition will include various activities and demonstrations, providing a platform for professionals to showcase and exchange ideas.