2025 32nd Beijing International Beauty Expo

In recent years, the beauty industry in China has been undergoing a transformation and upgrading phase, anticipating significant changes in the future. Traditional beauty business models are gradually being replaced by segmented markets. Comprehensive beauty salons have begun to give rise to various new niche areas, including aromatherapy health, acne skin care, reproductive health, weight management, skin management, nail and eyelash services, and other specialized establishments. This trend indicates that the future of the beauty industry will develop in a more professional and segmented manner.

Amidst this backdrop, how beauty industry operators can choose and integrate developments across various niches has become a key topic of interest among industry professionals. To promote this trend, the 2025 Beijing International Beauty Expo will be themed on the "Jingmei Conference" (Beijing Beauty and Health Industry Promotion Conference), featuring a format that combines forums and accompanying exhibitions to foster innovation and development in the beauty industry.

The Jingmei Conference will be grandly held from October 29 to 31, 2025, at the Beijing International Conference Center. The exhibition will include multiple forum sessions and specialized exhibition display areas to enhance effective communication and collaboration within the industry. The event will focus on meeting the growing demands of beauty consumers and will strive to provide a highly efficient and precise platform for industry professionals to engage in networking and cooperative efforts, thus supporting the sustainable development of the beauty industry.

Exhibits will cover multiple professional sectors: The professional line includes professional beauty products, medical aesthetics, health and wellness products, essential oils for aromatherapy, weight loss and body shaping products, beauty devices, etc.; the daily use line includes personal skincare products, cosmetics, and personal care items; while the nail, tattoo, and lash section will focus on specialized products and tools in those fields. In addition, the expo will involve supporting services such as software, design, talent output, e-commerce platforms, intellectual property services, which are all designed to ensure quality improvements for beauty professionals in aspects such as technology, investment, and market access. The overall goal is to help the beauty industry better adapt to the increasingly diverse and high-quality demands of modern consumers.