2025 Intangible Cultural Heritage (Guangzhou) Expo

The 2025 Intangible Cultural Heritage (Guangzhou) Expo, taking place from December 5 to December 8, 2025, at the Guangzhou Pazhou Inspiration and Innovation Exhibition Hall, aims to promote the lively inheritance and industrial development of intangible cultural heritage. This second edition of the Expo is dedicated to showcasing excellent traditional Chinese culture and integrating intangible cultural heritage resources from across the country.

With participation expected from over 15,000 visitors and more than 1,200 exhibitors, the event will occupy over 10,000 square meters and feature exhibits including exquisite intangible cultural heritage products, innovations, achievements, markets, and experiential activities. In addition, the Expo will host around 30 supporting events such as lectures, workshops, and cultural performances, all aimed at enhancing cooperation between academia and industry and advancing the commercialization process of intangible cultural heritage. This initiative seeks to bring the profound traditional culture of the Chinese nation to the world stage, increasing public awareness and appreciation of intangible cultural heritage.