2025 20th Hong Kong MICE Travel Expo and 39th Hong Kong International Travel Expo

The annual ITE Hong Kong has long been the only international travel expo in Hong Kong and Asia's leading exhibition of its kind. In 2025, the event will celebrate its 39th edition, marking the fifth physical exhibition since the onset of Covid-19. Concurrently, the 20th MICE Travel Expo (ITE MICE) will also be held, adding to the significance of this year's event. With approximately 85% of exhibitors coming from overseas, the expo promises a high level of international participation and diversity.

The event features two days of specialized professional days, drawing local and overseas tourism and exhibition industry professionals to engage and explore the latest travel products and services. During this period, industry experts and practitioners will have the opportunity to discuss the latest business models, market trends, and best practices.

Following that, there will be two days open to the public, primarily attracting high-end independent travelers seeking rich travel insights and resources. The range of themes is extensive, including airlines, airport services, attractions, museums, theme parks, cruise holidays, car rentals, and railway services. Additionally, there will be options for honeymooning and overseas weddings, as well as a variety of accommodation suppliers, including hotels and resorts.

Notably, national tourism boards and industry associations, as well as conference promoters, will participate, providing professional support and services to visitors. The expo will place particular emphasis on diversified theme travel, such as adventure tourism, casino tourism, self-driving travel, food and wine tours, golfing, skiing, cultural heritage, and eco-sustainable tourism.

For those with a passion for learning, options for study tours and youth travel will also be available, ensuring each visitor can find a suitable journey. Meanwhile, the MICE Travel Expo will allow participants to connect with airline alliances, corporate travel firms, team building organizers, and various high-end services that facilitate efficient business activities.

Overall, the 2025 ITE Hong Kong and ITE MICE will both be significant events in the tourism industry, showcasing the latest dynamics and trends in global travel and MICE tourism. This is not only a commercial exchange but also a playground for travel enthusiasts, making it a must-not-miss event, whether you are a professional in the industry or a traveler eager to explore the world.