SFE 2025 Shanghai International Franchise Expo·Autumn Edition

In 2025, the SFE Shanghai International Franchise Expo will launch its cycle of exhibitions starting from the Shanghai home exhibition, spanning over a Shanghai–Chengdu–Shanghai tour, which will cover major economic regions within the country. This comprehensive tour provides a crucial platform for chain brands' nationwide expansion strategies, guiding regional benchmark brands to expand across the country and aiding renowned domestic brands in breaking into and expanding within new markets.

As a leading indicator in the franchising market, the 2025 expo stays true to its founding principles while keeping up with the times. With its longstanding industry credibility and professional insights, the organizers optimize the event's exhibits and services. Enhanced by digital capabilities, the exhibition effect and visitor experience will be elevated. Attendees will enjoy a highly rewarding experience.

The exhibition features an extensive range of exhibits from various sectors. The food and catering section includes both Chinese and Western-style dining outlets, bakery project agencies, hotels, and specialty snacks. The education and training section covers education entrepreneurship, early childhood education, online gaming, and animation. Additionally, various franchise services are also exhibited, including laundry services, automotive services, real estate agencies, and domestic services. The brand franchise section showcases home decorations, textiles, apparel, health food, and various specialty shops.

Moreover, the expo attracts over 300,000 professional visitors and gathers more than 1,000 exhibitors from around the globe. With an exhibition area exceeding 120,000 square meters and over 1,100 brands displayed, it stands as a significant event in the global franchising industry.