2025 Xiamen International Outdoor and Sports Goods Expo

The sports industry in China has experienced rapid growth over the past few years, with the market size consistently increasing. Market research revealed that the total scale of the sports industry reached 5.55 trillion yuan in 2018, a 31.8% increase compared to 4.2 trillion yuan in 2017. Furthermore, in 2019, the market size of the sports industry surged to 6.2 trillion yuan. Alongside these developments, the industry is also accelerating reforms to adapt to the changing market environment.

The Hangzhou Asian Games are significant not only for Hangzhou but for the entire nation, enhancing China's influence in Asian sports and promoting the development of sports in the country. The Games have elevated the level of China's sports industry, facilitated the integration of sports with other sectors, and spurred growth in sports consumption, further propelling economic development.

Xiamen's sports industry boasts unique advantages in the manufacturing of sports goods, organizing sports events, and building sports facilities. It is the largest production and export base for sports and fitness equipment in the country, as well as a major export hub for sports shoes, apparel, and outdoor gear. Notable enterprises such as Anta, Xtep, and 361 degrees have established their R&D centers and marketing headquarters in Xiamen. Furthermore, the city has a rich history of hosting high-level sports events like the Xiamen International Marathon, which has earned