2025 China Zhejiang Hairdressing and Beauty Festival and Beauty Health Industry Expo

The 2025 China Zhejiang Hairdressing and Beauty Festival and Beauty Health Industry Expo will be held in Hangzhou, a key exhibition supported by the Zhejiang Provincial Department of Commerce, dedicated to promoting the development of the hairdressing and beauty industry. Hangzhou, as one of the most developed cities in the eastern coastal region, leverages its advantages in culture, technology, and finance, becoming a preferred city for international exhibitions and major events. In recent years, with the promotion of the 'Belt and Road' initiative and the hosting of the G20 summit and Asian Games, the international influence of Hangzhou has continuously risen.

Since its inception in 1998, the expo has successfully held 48 editions, accumulating 26 years of industry experience, with thousands of exhibitors from the USA, South Korea, Hong Kong, and various provinces in China participating. The exhibition covers over ten thousand square meters, featuring a wide range of beauty-related products including skincare, makeup, oral care, personal care, and professional beautifying equipment. Notably, 46% of exhibited brands will be making their debut, garnering significant attention.

In addition, the expo will cover supply chain services such as OEM/ODM, brand management, warehousing, and product testing, facilitating the growth of major brands. This year's event also offers a platform for emerging beauty companies and products to showcase, driving future industry development.

At previous editions, 346 exhibitors showcased over 1000 beauty and personal care brands, featuring a rich variety of products and attracting enthusiastic visits and negotiations from professional audiences across the country. This expo is not only a platform for product launches but also a grand event for industry exchange and collaboration.