2025 64th China Franchise Expo • Beijing

The China Franchise Expo is supported by the China Chain Operation Association. Established in 1999, it has been held continuously for 23 years with a total of 60 exhibitions, making it one of the longest-running franchise exhibitions in China and among the largest in the world. It is renowned for its professionalism and authority, serving as a crucial platform for franchise businesses to expand their markets, promote their brands, and recruit agents.

Prominent brands such as KFC, Little Sheep, and Pizza Hut regularly participate, enhancing the exhibition's influence. Over the past 23 years, the expo has provided promotional and business matching services to over 5,000 brands across the dining, service, and retail sectors, attracting more than 1.15 million investors. More than 90% of exhibitors have expressed extreme satisfaction with the exhibition results.

The China Franchise Expo is not just a showcase for brands but also a barometer for industry development. Annually, over a thousand companies choose the expo as their platform for displaying brands, conducting business recruitment, and corporate cooperation. Moreover, its extensive media coverage ensures high visibility, helping participating companies enhance their brand recognition.

The services offered are diverse, encompassing Chinese fast food, Western dining, entertainment services, domestic services, educational training, retail, and supplier consultancy across various fields. Participating companies must comply with the relevant regulations of the "Regulations on Commercial Franchise Management" to ensure they possess the legal operational qualifications and mature business models.

In summary, the China Franchise Expo not only provides extensive commercial opportunities for exhibitors but also opens pathways for investors to understand and enter the franchising market, making it an essential event in the industry.