GTC2025 Global Traffic Conference

The emergence of Chinese cross-border e-commerce platforms, such as AliExpress, Temu, TikTok Shop, and SHEIN, has transformed the global e-commerce landscape. Statistics show that Temu continues to dominate app download rankings in the North American market, while the AliExpress Choice business has driven a 35% year-on-year growth in Alibaba's international retail revenue. In the gaming sector, the 3A single-player game "Black Myth: Wukong," developed by Hangzhou's Game Science, is set for a global release on August 20, 2024, and quickly climbed to the top of sales rankings on platforms like Steam and WeGame, contributing to a year-on-year revenue increase of 25% and 34% in August and September for Chinese self-developed games abroad. Other quality projects, including "Whiteout Survival," "Honkai: Star Rail," "Top Heroes," and "AFK Journey," have also made significant achievements in overseas markets thanks to innovative gameplay, stunning graphics, and effective marketing strategies.

However, the thriving landscape also brings intensified competition, with rising traffic costs, price wars, and policy uncertainties posing significant challenges that compel enterprises to upgrade and transform. Against this backdrop, the GTC2025 Global Traffic Conference (Shenzhen) will take place from April 24 to April 25, 2025, at Hall 9 of the Shenzhen Convention and Exhibition Center. This event aims to gather industry elites to discuss cutting-edge trends in cross-border ventures, innovative technologies, and practical experiences while showcasing the achievements of China's cross-border output industry. It will also explore diversified business and monetization models.

Since its inception in 2018, GTC has successfully hosted eight editions and has grown to be one of the largest and most comprehensive industry events in the field of cross-border e-commerce in China. Through a variety of activities including trade exhibitions, themed summits, and offline salons, GTC presents innovative outcomes and development trends of the cross-border industry, helping enterprises explore new monetization pathways and build global competitiveness. Building on Shenzhen's industrial advantages and international vision, this year's exhibition will continue to focus on hot topics such as "AI-driven, Global Branding, and Integration of Industries," attracting over a thousand cross-border enterprises, service providers, and industry leaders to create the "Canton Fair" of the cross-border industry.