2027 6th International Cultural and Creative Products and Trendy Toys Exhibition (Shanghai Cultural and Creative Expo)

The 6th International Cultural and Creative Products and Trendy Toys Exhibition (Shanghai) will be grandly held from March 18 to 20, 2027, at the Shanghai Pudong New International Expo Center. This exhibition, also known as the Shanghai Cultural and Creative Expo and Trendy Toys Exhibition, adheres to the concept of "New Creativity, New Products, New Channels". It aims to create a more efficient and professional trading platform to further promote the transaction and market expansion of cultural and creative and trendy toy products.

During the exhibition, 600 enterprises from 24 countries and regions will gather to showcase their latest and most cutting-edge trendy products across an exhibition area of 24,000 square meters. The displayed products will include digital art, trendy toys, cultural and creative derivatives, and intangible cultural heritage crafts. We meticulously plan the exhibition to provide high-quality trading opportunities for buyers and sellers, facilitating both domestic sales and foreign trade breakthroughs in cultural creative products.

The previous Shanghai Cultural and Creative Products Exhibition concluded in 2026 with lively on-site transactions and fruitful forums, presenting a gathering of displays, exchanges, and trade in the global cultural and creative & trendy toys industry. This edition also innovatively introduces a linkage of "Licensing + Cultural Creativity + Tourism", decoding the cross-industry empowerment of cultural creativity through combinations of cultural creativity with IP, AI, and tourism. It focuses on the innovative transformation of traditional culture, the forefront exploration of digital cultural creativity, and the wonderful fusion of cross-industry design.

Moreover, the exhibition will be held concurrently with the 14th International IP Licensing Industry Expo, showcasing over 1,000 well-known IPs including Pokémon, Starbear, and Garfield, with more than 30,000 derivative products and trendy toys on display. This will be a top-notch event integrating display, communication, and cooperation, showcasing the vitality and creativity of the global IP industry. The participating IPs span across animation, gaming, film, and trendy toys, covering peripheral products, cultural and creative toys, gifts, and home goods, offering a feast for cultural and creative enthusiasts and professional buyers alike.