Beijing Intellectual Property Licensing Expo 2026

In 2025, China's IP economy is expected to experience explosive growth driven by three factors: policy, technology, and market. Policies outlined by the State Council, with strong support from regions like Beijing, Zhejiang, and Shanghai, are expected to enhance the development of the entire IP ecosystem. On the technology front, AI design tools and Metaverse applications are enabling the emergence of innovative forms such as AR dolls and AI interactive toys, significantly boosting commercialization rates. From a market perspective, the global IP toy market is projected to reach ¥567.3 billion, with China and Southeast Asia leading regional growth, fueled by the Z generation's strong consumer power which has spurred the demand for anime, e-sports, and trendy toy categories. Currently, per capita consumption of IP toys in China stands at only ¥53.6, which is less than 1/7 of the U.S. level, indicating substantial growth potential.

From May 29 to 31, 2026, the Beijing Intellectual Property Licensing Expo will be held at the Yichuang International Exhibition Center in Beijing under the theme 'IP Empowerment: Cross-industry Symbiosis'. This event aims to fill the ecological gap in Northern China's industry, connecting IP copyright holders with manufacturing and retail companies in a comprehensive platform that promotes direct engagement between licensors, agents, and licensees. The objective is to create a closed-loop ecosystem that overcomes the fragmentation within the industry chain, providing a one-stop aggregation of trend insights, resource connections, new product launches, channel expansions, and business cooperation, thereby leading a new wave of innovation in the IP economy.