2026 66th China Franchise Exhibition • Beijing

The China Franchise Exhibition is supported by the China Chain Store & Franchise Association, the only national industry organization in the chain operation field. Since its inception in 1999, it has held 60 exhibitions over 23 years, making it the longest-running franchise exhibition in China and one of the largest in the world. Renowned for its professionalism, authority, and standardization, it provides a crucial platform for franchise enterprises to expand markets, promote brands, recruit agents and franchisees, and understand industry trends. Notable brands such as KFC, Little Sheep Hot Pot, Pizza Hut, Quanjude, Funate, and Yonghe Soy Milk often participate in this event.

Over the past 23 years, the exhibition has offered franchise promotion and business matching services to over 5,000 brands across more than 70 detailed sectors in the catering, service, and retail industries, attracting over 1.15 million high-quality investors who report over 90% satisfaction with the exhibition outcomes, establishing a strong industry reputation. The event consistently draws a multitude of investors, and returning brands highlight the trust and influence the exhibition holds within the industry.

As the only designated franchise exhibition by the China Chain Store & Franchise Association, the China Franchise Exhibition is committed to promoting the healthy growth of franchising. The event rigorously reviews participating companies, securing the trust of over 70% of the top 100 franchises, including KFC, Funate, and Quanjude, which have grown alongside the exhibition in exploring market opportunities.

The exhibition is widely supported and reported by hundreds of media outlets such as CCTV, People’s Daily, and Xinhua Net, enhancing its influence. Furthermore, it employs a comprehensive online and offline marketing strategy utilizing social media and traditional media to ensure high visibility.

Exhibiting companies must comply with the relevant regulations of the Commercial Franchise Management Regulations, possess independent legal entity status, and maintain a complete operations manual. Only brands that meet the participation criteria can exhibit, ensuring the professionalism and authority of the event.

The exhibition encompasses various industries, including catering (Chinese fast food, Western fast food, hot pot, etc.), service (mother-infant services, housekeeping, education and training, etc.), retail (supermarkets, convenience stores, specialty shops, etc.), and service providers (consulting firms, commercial design, etc.).