2026 20th Asia Sports Goods and Fashion Exhibition

ISPO Beijing is organized by Munich Exhibition (Shanghai) Co., Ltd. Since its inception in 2005, it has evolved into a professional trade platform for sporting goods with a significant influence across the Asia-Pacific region. Over the past 15 years, ISPO Beijing has actively promoted a dynamic and healthy trade environment within China's sporting goods industry, drawing the world's attention to the rise and innovation of the Asian sports market, while attracting international brands to this region.

This exhibition aims not only to engage numerous international brands but also to bolster the development of local brands, establishing a bridge of communication among brand owners, distributors, and consumers. The event will emphasize the integration of traditional culture and innovative ideas to strengthen the professional commercial development, showcasing the vibrancy of the sporting goods and sports fashion market.

Compared to previous years, the 2026 exhibition will take place from January 9 to 11 at the National Convention Center, featuring a range of the latest sporting goods and fashion designs from around the globe. It will demonstrate the newest trends, technologies, and products in sports, providing attendees with a rich experience. ISPO Beijing looks forward to delivering a vibrant and opportunity-filled future, promoting the ongoing development and prosperity of the sporting goods market.