2025 7th Shanghai International Personal Care and Household Appliances Exhibition

In recent years, the small household appliance industry has maintained a trend of "small appliances, big market," with market scale continuing to grow over the last three years. This trend is reflected not only in the expansion of market size but also in the diversification of subcategories. The transformation of market channels has provided an excellent environment for explosive growth in personal care and household appliances, with the introduction of new industry regulations and standards, as well as the expansion of the smart small appliance market, all contributing to significant turning points and growth opportunities for the entire industry.

To support personal care and household appliance enterprises in better seizing market trends, the 2025 7th Shanghai International Personal Care and Household Appliances Exhibition will be held from November 5 to 7, 2025, at the Shanghai New International Expo Center, with a Guangzhou event scheduled for April 15 to 17, 2026, at the Nanfeng International Convention and Exhibition Center in Guangzhou. The exhibition, based on the "dual-city linkage" strategy, comprehensively covers the entire industry chain of personal care and household appliances, showcasing the latest technologies and innovative products in the industry, providing one-stop product supply solutions, and creating new opportunities for international trade cooperation.

The range of exhibits is extensive, covering beauty and personal care appliances such as beauty instruments, facial cleansing devices, and steaming machines; hair care and grooming appliances including hair dryers and hair clippers; massage and health care appliances showcasing massagers, eye care devices, and fascia guns; as well as oral care appliances like electric toothbrushes and water flossers. Additionally, there will be showcases of maternal and child care electrical appliances, personalized nail care devices, and a variety of home appliances including air purifiers and humidifiers. OEM/ODM manufacturers and other accessory companies will also participate, showcasing the originality of industrial designs in personal care appliance products.