48th Northeast (Shenyang) Asia-Pacific Beauty and Cosmetics Expo 2025

Shenyang, recognized as one of the most beautiful cities in Northeast China, stands as a vital center for politics, economy, culture, and information. It is also a key hub for commodity trading in the region. In response to the national call for the revitalization of the old industrial base in Northeast China, Shenyang has been actively developing various exhibition activities, particularly in the beauty and cosmetics sector, hosting biannual expos to promote industry growth.

Since its inception in 2003, the Shenyang Asia-Pacific Beauty Expo has successfully held over 20 editions, positioning itself as a prominent event in the beauty and hairdressing industry across China and Northeast China, drawing numerous companies to participate. The expo not only provides exhibitors with an opportunity to showcase products but also offers a platform for professional buyers and consumers to communicate, serving as an important window to display industry innovations and trends.

During the expo, buyers from regions such as Liaoning, Jilin, Heilongjiang, and Inner Mongolia frequently visit, especially from remote areas, illustrating the market attractiveness and the high commercial value of the event. The lively negotiations, bustling crowds, and vibrant activities on the stylishly designed stage highlight the talent of numerous stylists and makeup artists. New contestants emerge, adding dynamic energy to the event.

Shenyang Asia-Pacific Beauty Expo, with its unparalleled development potential and vitality, is gradually becoming an essential part of China's beauty industry. With the continuing industry development, it is expected to have a profound impact on the beauty sector in Liaoning and the entire Northeast region, establishing the expo as a benchmark that leads the beauty industry to new heights.