ProWine Shanghai 2026 International Trade Fair for Wine & Spirits

ProWine Shanghai 2026 will take place from November 10 to 12, 2026, at the Shanghai New International Expo Center. Recognized as the leading trade fair for the wine and spirits industry in mainland China, this event adheres to the exceptional German standard of professional services, consistently attracting global exhibitors and visitors to create exquisite wine tasting experiences, thereby fostering sustainable development and prosperity in the industry. This year's exhibition embraces the new concept of 'Vision Meets Business,' revolutionizing the overall visual identity and enhancing the exhibition experience with a modern touch, from main visuals to spatial layout and experiential scenarios. A key highlight is the newly established Fine Wine Club exhibition area, designed to effectively attract high-end buyers and enthusiasts through immersive tasting and connectivity scenes, driving rapid sales conversions. The fair will also continue the successful blind box interactive area from previous years while introducing a relaxed camp-themed tasting zone to align with the contemporary outdoor social trends, enriching the professional audience's experience.

Additionally, the FHC Shanghai International Food Exhibition will concurrently take place, featuring over 3,000 exhibitors from 50 countries, showcasing a broad spectrum of the food and beverage supply chain, further enhancing business networking and collaboration.