2026 China Toy Fair潮玩展暨汽车模型展 (Kids Fun Expo)

The 2026 China Toy Fair潮玩展暨汽车模型展 (Kids Fun Expo) will be held from October 24 to 25 at the Shanghai New International Expo Center. This year, the event is expected to attract over 50,000 visitors, with an exhibition area of 30,000 square meters and more than 100 exhibitors showcasing products across the realms of trendy toys, automotive models, and related items. The fair aims to display numerous limited-edition toys and car models, alongside various toy brands introducing modern and innovative toys for sale and showcasing market trends.

Highlights of the fair include themed pavilions, such as the trendy toy pavilion, featuring plenty of limited-edition toys and models, and gathering numerous emerging brands with unique product presentations that visually captivate. The fair will also conduct various live events and cultural exchanges, drawing in toy enthusiasts and families to participate together. Participating brands include notable names like LEGO, Hasbro, and Bandai.

During the exhibition, visitors will enjoy rich interactive experiences, particularly in a dedicated play area designed for children, featuring entertaining games, lottery events, and exciting performances, ensuring fun for all attendees. The event also emphasizes parent-child interactions, providing a safe and pleasant environment for children to not only enjoy play but also gain knowledge and inspiration. The fair serves as an excellent platform for enriching toy culture, enhancing consumer experiences, and anticipating future market developments.