2026 Shandong Jinan International Tea Industry Expo

As a core northern city with a GDP exceeding one trillion and a resident population of over ten million, Jinan possesses strong consumer capability and market capacity. Particularly in the northern consumption market, Jinan occupies a "golden pivot" position, capable of not only absorbing southern tea industry resources but also radiating to the northern consumer base, making it a strategic location for tea brands to expand into the northern market.

Jinan hosts the largest tea wholesale market in northern China, gathering more than 6,000 tea shops and numerous brand operation centers. This vast community of tea merchants provides precise traffic for the expo, facilitating B2B cooperation and industry resource integration.

Geographically, Jinan is located at the intersection of North China and East China, with a market reach that spans Shandong, Hebei, Henan, Shanxi, Beijing, Tianjin, and Jiangsu, covering a consumer circle of over 300 million people. It boasts a large and high-end consumer base, creating significant demand for business gifts and high-end social tea, thus making this tea expo a platform for high-quality tea products.

The venue for this tea expo, the Jinan Shungeng International Exhibition Center, is situated in the core area of the city and adjacent to busy commercial districts. Its prime location and convenient transport make it a more attractive venue. As the most recognized and renowned exhibition space in Jinan, it has become a habit for locals to say "Let’s visit the expo at Shungeng," providing strong support for the success of the tea expo.

This tea expo is expected to attract over 5,000 dealers for precise matching and more than 60,000 buyers for procurement and tasting. Dealers participating in the event will come from 175 tea markets across Shandong and surrounding areas, ensuring that a diverse range of tea products meets the market's demand.

Exhibits will include various types of tea such as black tea, green tea, white tea, yellow tea, oolong tea, and pu-erh tea; herbal teas and beverages; various tea utensils; tea packaging and processing equipment; tea culture products; and related institutions, ensuring the prosperity and development of the tea industry.