2026 22nd China (Linyi) Sugar and Wine Goods Trade Fair

Shandong Province is a major economic province along China's coast, ranking third in the national economic total, and is one of the strongest provinces in China in terms of economic strength. Linyi City, located in the southeastern part of Shandong Province, is a central city officially recognized by the State Council, with a population of 12 million, making it the largest city in terms of area and population in Shandong. Linyi ranks among the top 100 cities in China's GDP and boasts the largest small commodity wholesale base in China. It has received honors such as 'China's Famous Market City', 'China's Logistics Capital', 'China's Trade and Commerce City', 'China's Food Capital', and 'One of China's Top Ten Cities with Investment Value'. Linyi has the largest cluster of wholesale markets in the country, with more than 101 large-scale specialized wholesale markets in the city, attracting over 300,000 out-of-town merchants daily for purchases and negotiations. Additionally, it is a major production base and distribution hub for alcoholic beverages, food, and fast-moving consumer goods in China, with enormous market potential that has become a strategic focal point for enterprises in these sectors to set up business in northeastern China.

To promote the circulation of sugar and wine goods, stimulate the market economy, and meet the new demand for consumer upgrades, the '2026 22nd China (Linyi) Sugar and Wine Goods Trade Fair' (abbreviated as CLWFF Linyi Sugar and Wine Fair) will be held from May 29 to 31, 2026, at the Linyi International Convention and Exhibition Center (No. 166 Yihe Road, Linyi City). This fair is organized by the Linyi Municipal Federation of Industry and Commerce, Sugar and Wine Food Association, and is co-organized by Shandong Jufan Exhibition Service Co., Ltd., Shandong Ocean International Exhibition Co., Ltd., and Linyi Jufan International Exhibition Co., Ltd. Relying on Shandong's vibrant market advantages and solid industrial foundation, the CLWFF has expanded its scale and influence over the years, gaining wide recognition from participating enterprises, agent sales companies, consumer groups, and industry professionals. It serves as a stage for enterprises to showcase their brands, seize business opportunities, and is the preferred exhibition for expanding the sales market, especially for distributors and wholesalers preparing products for New Year and Spring Festival.

The exhibition area will be divided into several segments, including: (1) Traditional Famous Liquor Area (2) International Wine and Spirits Area (3) Boutique Food and Beverage Area (4) Packaging Machinery Area.

Under the Comprehensive Alcoholic Beverage Category: (1) Alcoholic Beverages: various flavored liquor, wine and spirits, yellow wine, beer, ice wine, whiskey, foreign liquor, non-alcoholic beers, sparkling wines, health drinks, etc. (2) Beverages: dairy products, tea drinks, fruit and vegetable drinks, functional drinks, plant-based drinks, carbonated drinks, mineral water, etc. (2) Side Food Category: various side foods, catering ingredients, prepared dishes, candy, chocolate, jelly pudding, pastries and biscuits, ice cream, etc. (3) Packaging Machinery Category: equipment for production and processing of alcoholic beverages and food, food safety testing equipment, packaging machinery, coding equipment, anti-counterfeiting technology, etc.