Zhongtou Alliance 2026 21st (Zhengzhou) International Franchise Exhibition

As a globally recognized successful business model, franchising has rapidly penetrated various industries in China since its introduction, with over 200,000 franchise stores currently in operation. This sector is anticipated to continue thriving for the foreseeable future. The implementation of the "Commercial Franchising Management Regulations" has begun to standardize operations within this market, facilitating more effective collaboration between project parties and investors.

Zhengzhou, the core city of the Central Plains urban agglomeration, boasts significant advantages in geographical location and population, making it a pivotal commercial center in central China. This city has been designated by the State Council as a crucial hub for development in the central region, and with the evolving metropolitan area, its commercial capacity is increasingly evident. Over recent years, Zhengzhou has emphasized the development of the exhibition industry, earning recognition as one of China’s most competitive exhibition cities in 2020, ranking fifth nationally, underscoring its power as a coordinated exhibition hub. It has become a key battlefield for nationwide catering and regional brand competition.

In light of the rising economy, chain brands have proliferated across the country, and franchise exhibitions have emerged as an outstanding channel for brand recruitment. This exhibition, jointly organized by ZFE Franchise Industry Group and the Henan Catering and Accommodation Industry Association among others, involves the Henan Meisheng Cultural Development Co., Ltd. and Hubei Meisheng Cultural Development Co., Ltd. as the main hosts. It unveils a variety of franchising projects tailored to the Chinese market, with designated areas for food and beverage, education and training, service industries, and retail sectors, showcasing various franchise offerings from Chinese cuisine, fast food, to early childhood education, vocational training, hotel chains, and retail venues.

Among the distinct exhibition areas, the F&B section comprises Chinese and Western dining, hot pot, cafés, and more; the education sector covers kindergartens, vocational training, and art institutions; the service section includes hotel chains, KTV, and automotive services; while the retail area features supermarkets, convenience stores, and new retail business models. This exhibition not only provides a space for agents, distributors, franchisees, investors, and entrepreneurs to visit, negotiate, and collaborate but serves as a gateway to diverse market expansion opportunities.