FRANCHISE CHINA 2026

The Franchise China expo, initiated in 1999 in Beijing, has become one of the largest professional franchise exhibitions in China. It is sponsored by the China Chain Store & Franchise Association and is approved by the Ministry of Commerce. The exhibition covers a wide range of sectors, including catering, retail, and living services, and showcases upstream and downstream industry suppliers. The 2026 event will continue its large-scale and diversified characteristics, expecting to occupy an area of 40,000㎡, host more than 500 brands, and attract over 50,000 visitors.

Exhibit categories include a variety of dining options like Chinese formal meals, fast food, cafes, and tea drinks, as well as retail and living services. The education sector will feature innovative projects such as children’s programming and robotics education, while catering will present unique offerings like bars, snacks, and hot pot. Many well-known brands from various industries will participate. During the exhibition, the CCFA New Consumption Forum and the China Franchise Conference will take place, gathering over 1,000 industry personnel to discuss the future of the franchise market.

Additionally, the WFC World Franchise Conference will be held concurrently, showcasing leaders from over 40 global franchise associations, top international brands, and investors, opening new platforms for global franchise collaboration.