2025 Hainan International Boutique Consumption Expo

In 2025, Hainan Free Trade Port will witness the historic moment of full island closure! With zero tariffs, low tax rates, more open trade policies, and more convenient investment policies, Hainan is set to become a new global consumption hotspot. Against this backdrop, the 2025 Hainan International Boutique Consumption Expo (referred to as the 2025 Haixiao Conference) is scheduled to be held from November 20 to 23, 2025, at the Hainan International Convention and Exhibition Center in Haikou, Hainan.

As a major consumption event in the Free Trade Port, this exhibition will be upgraded in scale and enriched in resources, gathering global brands, national well-known products, trendy lifestyles, and smart home exhibitors across all categories to create a one-stop procurement platform. Previous exhibitions have attracted over 280,000 visitors, with more than 20,000 professionals and purchasers, leading to a total transaction volume of over 350 million yuan, making it one of the barometers for the consumption industry in Hainan. Riding the wave of policies from the Free Trade Port, the 2025 Haixiao Conference will bring a larger-scale trade feast, inviting global brands, purchasers, and industry elites to seize the new consumption blue ocean.

The 2025 Haixiao Conference closely aligns with the strategic positioning of Hainan as an international tourism and consumption center, innovatively adopting a dual-engine model of "exhibitions + tourism," gathering quality consumer resources worldwide and creating a beneficial promotional platform. Each exhibition is very popular, attracting tens of thousands of visitors daily for viewing and purchasing.

Since its inception, the exhibition has gathered over 1,300 well-known companies from home and abroad, setting up more than 2,500 international standard exhibition booths, showcasing over a million products across high-end consumer goods, smart home appliances, and cultural tourism specialty items. Quality enterprises such as China Duty Free Group, Haikou Development Holdings, Hainan Jinshan Wangfujing, China Gold, Nanguo Baby, Nanguo Food, Midea, Huawei, Merida Jewelry, Beidou Cultural Innovation, Xinxing Electric, Haier, Gree, and Casarte will participate.

The exhibition has recorded over 150 signed procurement orders on-site, with a total order value of 85 million yuan, and an overall transaction value exceeding 350 million yuan. The exhibition areas include: tourism product exhibition area, Hainan brand product exhibition area, live e-commerce selection exhibition area, gold and jewelry trading area, fashion home exhibition area, lifestyle exhibition area, duty-free cross-border e-commerce exhibition area, government group exhibition area, veterans' group exhibition area, national province and city famous and special products exhibition area, and Hong Kong, Macao, Taiwan and international exhibition areas.