2026 9th Global Licensing Expo · Shanghai Station

The 9th Global Licensing Expo · Shanghai Station will be grandly held at the National Exhibition and Convention Center (Shanghai) from July 15 to 17, 2026. This year's exhibition spans 50,000 square meters and showcases over 1,800 brands and intellectual properties (IPs), featuring notable exhibitors such as Universal, Warner Bros, Tencent Video, iQIYI, BiliBili, Honor of Kings, Katoyah, NetEase Games, Bandai Namco, among many others. Additionally, the event will highlight cultural displays from organizations like the NBA and the Palace Museum, reflecting the diverse licensing content and industry trends.

As a globally recognized exhibition group, Informa Markets organizes over 550 professional B2B exhibitions annually, covering various market sectors including baby products, cultural tourism, food and beverage, among others. The Global Licensing Expo (LEC) has over 40 years of history in serving the licensing industry, making it an ideal venue for acquiring market trends and the latest information. This expo has the support of the International Licensing Industry Association, which has been an important partner in the global licensing business since its inception in 1985.

Informa is committed to promoting sustainability and has made it a key priority in its endeavors. In 2022, Informa achieved its highest score on the Dow Jones Sustainability Index and has been recognized as a leader in global and European sustainability for five consecutive years. The exhibitions offer us opportunities to enhance our positive impact on the respective hosts while helping exhibitors tackle significant challenges in the market. Our goal is to foster market sustainability by connecting people with knowledge and resources.