2025 Shanghai International Sports Culture and Sports Goods Expo

The Shanghai International Sports Culture and Sports Goods Expo (commonly referred to as the Shanghai Sports Expo) is jointly organized by the Shanghai Sports Association and Donghao Lansheng (Group) Co., Ltd. This large-scale sports fair aims to integrate the sports industry, sports consumption, sports events, and sports culture. The primary objective of the expo is to deeply implement Shanghai's consumption promotion concept, linking cultural and sports exhibitions with a variety of sports events, cultures, and resources as highlights to attract visitors. The expo gathers high-quality enterprises and event resources, boosts consumption in the sports industry, and incubates new possibilities. It aims to revitalize the sports sector, meet the public's needs for sports lifestyle, promote national fitness, and contribute to the development of Shanghai as a sports city.

At the expo, attendees can expect numerous highlights. Firstly, there will be a greater emphasis on integration, with cross-industry innovations reshaping traditional consumption models. Moreover, leading companies will gather to launch cutting-edge new products, showcasing the latest trends and developments in the industry. In addition, a summit forum will be held, bringing industry experts together to discuss the future pathways of the sector. Attendees will also enjoy the display of top competitions that will demonstrate the unique charm of sports.

The expo pays special attention to social responsibility, promoting public welfare while gathering heartfelt contributions, showcasing the social responsibility of enterprises. Visitors will have a more immersive experience with interactive segments encouraging deep participation, enhancing the overall event experience. Through these initiatives, the expo strives to promote the comprehensive development of the sports industry and present a professional and vibrant sports culture gala.