The 39th Shanghai International Franchise Exhibition

The 39th Shanghai International Franchise Exhibition will be held from March 30 to April 2, 2025, at the National Exhibition and Convention Center in Hongqiao, Shanghai. This event covers major sectors such as catering, retail, services, and franchise resources, attracting over 60,000 professional attendees from both domestic and international fronts. There will be more than 300 top franchise brands showcased. The exhibition will also co-host with the 33rd Shanghai International Hospitality Equipment & Foodservice Expo to integrate high-quality industry resources, making it a significant event for franchise investment in 2025. It will further the healthy and orderly development of the franchise industry in China.

The scope of the exhibition includes Chinese fast food, local cuisines, barbecue, coffee, tea, etc., in the catering sector; food retail, supermarkets, convenience stores, fresh goods, and cosmetic products in the retail sector; hair and beauty services, laundry services, hotels, and homestays in the services sector; and supply chains, financial services, human resources in the franchise resources sector. Well-known brands are expected to be present, featuring popular themes such as ramen, milk tea, pastries, and more.

In addition to the diverse exhibits, the exhibition will host industry summit forums and super franchisee conferences to provide more opportunities for exchange and development for attendees.