2025 International Winter Sports Expo (Beijing)

In recent years, China has strategically developed its ice and snow sports, continuously improving the level of popularization and development, leading to a heated ice and snow economy. The 2025 International Winter Sports Expo (hereinafter referred to as "Winter Expo") will take place from October 16 to 19 at the Shougang Park in Shijingshan, Beijing. The theme of this year's expo is "Walking with Light," focusing on integrating global resources through various activities to drive the development of China's ice and snow industry.

Since its inception in 2016, the Winter Expo has become a platform for domestic and international ice and snow enterprises and brands to showcase their offerings, a space for the integrated development of the global ice and snow industry, and a venue for promoting ice and snow sports. It also serves as a display for Olympic heritage, significantly boosting the development of the ice and snow industry in both China and globally, improving winter sports and attracting public attention and participation.

This year's expo will feature a variety of activities including live demonstrations, lectures, and seminars, engaging professionals and the public alike from various fields. It aims to promote the development of winter sports in China and around the world, making it a delightful festival that invites numerous ice and snow enthusiasts to experience and participate. The Winter Expo provides an excellent platform for major brands and enterprises to showcase new products and expand collaboration opportunities, while its strong influence and high participation rate facilitate broader social engagement, laying a solid foundation for the future development of winter sports.