Shanghai International Lure Fishing Show 2025

The Shanghai International Lure Fishing Show 2025 is scheduled from March 30 to April 2 at the Shanghai World Expo Exhibition and Convention Center. As the only professional exhibition in China dedicated to lure fishing, the event boasts a large scale, drawing over 40,000 visitors and featuring more than 850 exhibitors across an exhibition area exceeding 70,000 square meters. This exhibition incorporates product experiences, business dialogs, and cultural exchanges, offering a comprehensive platform for industry professionals and enthusiasts to explore lure fishing trends and gain extensive industry insights.

The show is packed with over 150 concurrent activities, showcasing renowned brands like SHIMANO and JACKALL, and presenting the latest in lure fishing gear, apparel, safety equipment, and tackle components. Many brands will host new product launches and fishing technique demonstrations, providing visitors with the opportunity to interact with fishing experts and enjoy the lure fishing experience.

Interaction between exhibitors and visitors is plentiful, including brand displays, industry lectures, and hands-on activities. An analysis of audience demographics shows that 53% come from production or brand backgrounds, with others from dealerships, public relations, and end users, emphasizing the platform's communicative and interactive nature. Overall, this is a platform full of opportunities and potential, leaving each participant enriched.