2025 8th World Bird's Nest and Natural Supplements Expo
7 August - 9 August, 2025
Shanghai New International Expo Center
Shanghai
No. 2345, Longyang Road, Pudong New Area, Shanghai
上海市浦东新区龙阳路2345号
Shanghai
No. 2345, Longyang Road, Pudong New Area, Shanghai
上海市浦东新区龙阳路2345号
Area: 35,000 m2
Exhibitors: 450+
Visitors: 45,000+
In cooperation with over 300 innovative organizations in the fields of nutrition and health, micro-business/e-commerce, wholesale retail, pharmacies and pharmacy chains, supermarkets, health products, health management/wellness centers, beauty salons, and clubs, the expo will hold nearly 20 specialized forums and activities during the fair to share technology and market insights. This will bring additional exposure opportunities for exhibitors, helping businesses to more efficiently maintain customer relationships, expand business cooperation, promote new products and services, enhance brand image, and gain advantages in market competition.
The event is expected to cover nearly 35,000 square meters of exhibition space, shared by over 45,000 professional buyers, and will host over 20 events and forums, gathering thousands of brands and attracting more than 45,000 professional buyers. It has become the largest and most professional industry event in the bird's nest and supplement sector, centered on the theme "Co-create a New Era of Health and Achieve a Great Future of Supplements". The expo aims to promote the orderly development of the health industry and acts as a barometer for the industry by following market trends, comprehensively covering the industrial chain, and providing a one-stop service platform for technology exchange, consultation, cooperation, expansion of trade, and enhancing brand and enterprise visibility.
The range of exhibits is extensive, including:
- Bird's nest products: imported bird's nest, dried bird's nest, ready-to-eat bird's nest, medicinal meals, related packaging products, health and nutrition food, and more;
- Deep processing equipment: including bird's nest cleaning machines, canning factories, and processing technologies;
- High-end supplements: such as fish glue, flower glue, donkey-hide gelatin, cordyceps, and other health-enhancing products;
- Derivative products: bird's nest pastries, cosmetics, and other related items;
- New packaging materials: including glass bottles, high-end plastic packaging boxes, etc.;
- Micro e-commerce exhibition area: covering social e-commerce, community e-commerce, and other forms of new retail.
Additionally, multiple concurrent events will be held, including the 2025 World Supplement Industry Ecological Conference, the 2025 10th Shanghai Yeast Expo, the 2025 7th Shanghai Probiotic Products Exhibition, and more.
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