2025 8th Northeast (Shenyang) International Pregnancy, Infancy and Children’s Products Expo

The Northeast (Shenyang) International Pregnancy, Infancy and Children’s Products Expo, known as the "Northeast Pregnancy and Infancy Expo" or "PBE CHINA", will be held at the Shenyang Liaoning Industrial Exhibition Hall from August 7 to 10, 2025, with the entire hall open. As the leading expo for pregnancy and infant products in Northeast China, this fair has successfully held seven editions, evolving into a comprehensive exhibition that combines professionalism, branding, and internationalization.

During the event, various activities such as forums, new product launches, and communication meetings will be organized to facilitate further discussions and collaborations between exhibitors and visitors. The exhibition will feature a wide range of products, including maternal and infant supplies, clothing and accessories, food and health products, formula milk, educational toys, strollers, and other related infant and child items. It aims to provide a well-needed showcasing platform to align with industry trends and enable comprehensive trade negotiations between supply and demand sides.

The expo will provide an opportunity for numerous distributors, retailers, large supermarkets, online platforms, and end consumers across the country to closely view products. It is expected to gather nearly 350 enterprises with over a thousand brands, attracting around 50,000 visitors. The previous edition brought together nearly 300 renowned companies such as Fujifilm China, Heinz Germany, Yuanzan, Meiji, and others, with visitors totaling around 40,000, covering the Northeast and North Central China regions including Heilongjiang, Jilin, Liaoning, Inner Mongolia, Shandong, Shanxi, Henan, Hebei, Beijing, Tianjin, Nanjing, and more.

Product categories include: maternal and infant supplies (such as feeding items, cleaning products, skincare products, and hygiene items); toys and educational tools (like baby toys, children's toys, and early education machines); play equipment (like slides and outdoor fitness equipment); maternal and child food and health products (including formula and snacks); maternity wear, lingerie, and accessories; home textiles, children's clothing, and accessories; strollers, cribs, and furniture; as well as franchise opportunities for experience centers and various related service organizations like children's photography and postnatal care centers.