2027 31st CBE China Beauty Expo

The 31st CBE China Beauty Expo will be held from May 12 to 14, 2027, at the Shanghai New International Expo Center (Pudong). Known as the barometer and compass of the Chinese beauty market, this expo has been successfully hosted for 30 consecutive years and serves as a crucial business service platform for the global beauty industry. The total exhibition area will reach 230,000 square meters, covering cosmetics such as skincare, color cosmetics, beauty tools, hair care products, and more.

The exhibition will feature various halls such as W1 for skincare and personal care, including men's grooming products, W2 for color cosmetics, perfumes, and beauty tools, and W3 for oral care and maternity and childcare products. Halls W7 and W8 will focus on color cosmetics and beauty tools, while W9 will cater to high-end personal care. The E series and N series will encompass skincare, facial masks, import agents, and other related products.

In addition, the high-end beauty expo will showcase beauty instruments and devices, with specialized beauty content available in E4 and E5. The N halls will provide OEM, ODM, and various beauty manufacturing services. The expo aims to present a wide selection of beauty ecology, highlighting products from international and local brands, from technology to the latest beauty trends, ensuring that the exhibition becomes the best platform for industry business and networking.