33rd Beijing International Beauty Expo 2026

In recent years, the beauty industry in China has been undergoing a transformative upgrade, paving the way for significant changes ahead. The traditional coarse business model of the beauty industry is gradually being replaced by more segmented markets. Comprehensive beauty stores are now branching out into new specialized fields such as aromatherapy, acne skin care, reproductive health, weight management, skin management, nail and eyelash services, and scalp care, among others. This trend signifies that the beauty industry will develop in a more professional and segmented manner in the future. How operators in the beauty industry choose and integrate developments across various segments has become a focal point of attention for industry practitioners.

In this context, the Beijing International Beauty Expo Spring Exhibition will be held under the theme of “Jingmei Conference” (Beijing Beauty and Health Industry Promotion Conference). This event will combine conferences with supporting exhibitions to promote new developments in the beauty industry. The 2026 Jingmei Conference is set to be grandly held at the Beijing International Conference Center from March 24 to 26, 2026. To meet the rising demands of beauty consumers, the Jingmei Conference continues to innovate and will host multiple forums, along with establishing accompanying exhibition areas.

The expo will implement a strategy of “promoting the exhibition through the conference and vice versa”, thus providing an efficient, precise platform for communication and cooperation, facilitating sustainable development of the beauty industry.

The range of exhibits will cover professional products such as professional beauty items, medical aesthetics, wellness products, aromatherapy oils, weight loss items, beauty devices, and salon supplies; daily consumer lines will include daily skincare products, cosmetics, and personal care items; and in the nail care segment, products and equipment for nail services, tattooing, and franchised nail salons will be showcased. Additionally, support services such as software, design, investment companies, e-commerce platforms, intellectual property rights, and training institutions will be included to enhance industry development.

In summary, this exhibition showcases the transformation and innovation of the Chinese beauty industry, providing a valuable platform for professionals to understand new trends and strengthen industry collaboration.