2026 69th China (Guangzhou) International Beauty Expo

The China International Beauty Expo has been held for 34 years since its inception, serving as a barometer for the domestic beauty industry. It is both a cradle for national brands and an accelerator for international brands, making it a crucial platform for industry development and collaboration. The expo adheres to the core values of 'inclusivity' and 'innovation', showcasing the full industry chain from daily chemical lines to supply chains and professional lines to comprehensive sectors, all while embracing the themes of 'youth, fashion, mobility, and crossover'.

In 2026, the expo will cover a remarkable area of 300,000 square meters, expected to host over 4,000 high-end exhibitors from both domestic and international markets, drawing approximately 200,000 professional buyers and 910,000 visitors. The event will feature 30 exhibition halls, showcasing the latest products and technologies in beauty, hairdressing, and cosmetics, thus supporting circular and interactive growth in the industry.

The event is also set to hold 40 engaging on-site activities designed to attract active participation from professionals and brand enterprises within the industry. This expo not only provides buyers with a one-stop purchasing experience but also offers exhibitors an excellent platform to showcase their brands and products, serving as a vital bridge connecting the international fashion world with the Chinese market.