The 16th China (Hefei) International New Year Goods Procurement Exhibition 2026 (Binhu District Station)

From February 5 to 11, 2026, the 16th Hefei New Year Goods Festival will be held in Hefei, Anhui. Organized by Anhui Zhongshi International Exhibition Group, this annual event builds on the successes of the previous fifteen festivals. It serves as a heartfelt tribute to the Spring Festival culture of Anhui and exemplifies innovation and integration in the New Year goods market. The exhibition focuses on the new trends in New Year goods consumption, featuring three main themes: Supply and Marketing Fair, Selected New Year Goods, and Health-Oriented New Year Goods. It incorporates various segments, such as "Quality New Year Gifts, Health Preservation Products, Blind Box New Year Goods, and National Trends," to meet consumer needs comprehensively and create a "one-stop" procurement platform for New Year goods.

This year's Hefei New Year Festival will be held at the Hefei Binhu International Exhibition Center, following the theme of "Buy New Year Goods, Explore the Fair." It aims to create a new consumption scene integrating agriculture, commerce, tourism, culture, and sports, catering to consumers' diverse demands for quality New Year goods and cultural flavor. The first part focuses on the Supply and Marketing Fair, where public brands, enterprise brands, and product brands from various cities and counties of the province will be showcased to highlight Anhui's unique characteristics. The second part consists of the National Famous Products Pavilion, which will display and sell special national products, trendy domestic brands, and branded New Year gifts, providing a one-stop shopping platform. This includes sections for Specialty Products, Quality New Year Gifts, Domestic Trend Products, and a Wine and Candy area.

The third part is the Global Selection Pavilion, which will showcase Anhui's quality cultural and tourism resources, foreign trade products, and high-quality imported goods, including cultural tourism New Year items and export products. The fourth area is the Quality Life Hall, highlighting trends in digital life, smart appliances, and health products. Finally, the Zodiac Culture District will blend traditional Zodiac culture and new Spring Festival customs, creating a themed cultural market that showcases intangible cultural heritages and famous foods from across the nation.

In conclusion, the 16th Hefei New Year Festival, through diverse exhibition areas and a rich selection of products, aims to satisfy the demands of various consumers, becoming a grand celebration of Spring Festival culture and New Year goods purchasing.